We can tell you how we’ve made a difference to our client’s brands and business objectives, or we can show you. The Case Studies collected here are real world examples of our ideas, technologies, strategies and content in practise across a variety of disciplines. But more importantly to us they show how we’ve helped our clients overcome their business problems and grow their bottom line.
Pepsi Win Like A Baller
We needed to leverage Pepsi Global’s sponsorship of the UEFA Champions League locally to a soccer audience who aren’t necessarily interested in the Champions League.
Road Accident Fund
The Road Accident Fund (RA?F) provides ??compuls?or?y c?over to? all users of South African roads against injuries or death sustained from accidents involving motor vehicles. The RAF wanted to bring awareness to just how dangerous the roads can be. Yearly, approximately 1 Million road accidents are reported in SA.
Our social media objective was to drive a high number of positive engagements on Twitter around the launch of the Ford Mustang while increasing Twitter presence and increasing
The main objective of the Telkom Summer Retail campaign was to generate 8780 leads as well as deal purchases online for the seven package deals on offer between October 2015 and January 2016.
Food lovers Market
A family-run business with a familiar name in South Africa and a traditional way of marketing.
KFC ADD Hope
In an attempt to correct some of the severe food shortages in South Africa, KFC started the “Add Hope” feeding scheme. The idea was simple; ask every KFC consumer to donate R2 with every meal bought.
Budget Insurance wished to communicate their offering through a digital market channel, whilst effectively reaching the relevant target audience to drive insurance sales at a cost per lead of R150.
As this is a new brand, we needed to keep costs low for the client while optimising ad spend efficiently. We used both the Google and Bing search engines and we employed a three-pronged strategy
Heart and stroke foundation
The Heart and Stroke Foundation asked us to create a campaign to raise awareness around the dangers of smoking. We took this brief to the next level and shifted focus to something more insidious for this decade – vaping.
ABSA MEGA U
Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).
Opel Adam – Game Changer won the Assegai Awards for interactive mobile marketing in 2016 and was also shortlisted for a global Mobile Marketing Association SMARTIE award – the only African company to make the list.
To deliver maximum engagements on the ads posted on the Lay’s Facebook page during the UEFA Champions League which ran from 16 February 2016 to 31 May 2016.